It seems like Amazon is willing to turn the house down! Which is no stranger to the eCommerce platform. As amazon is always offering promotions, whether it’s prime day, Black Friday, or back to school. And speaking about Prime, in the previous campaign, amazon was promoting Prime membership and counting advantages such as the free first month on an Out-of-Home campaign. The current campaign is promoting the 11.11 sale all over the website, and for all users, you don’t have to be a Prime member to get that offer; nevertheless, Prime users will get early access to the sale. As per the OOH campaign, the actual sale will start on 11th Nov, but for Prime users, the sale will start on the 9th to get a longer time window to enjoy the sale. Another thing that grabbed our attention is the VISA mention, as amazon offers an extra 15% discount when using a VISA credit card from Adib Bank. Following the league of amazon’s usual motto, “Spend less. Smile more.” the current campaign’s motto is “Shop Deals Save More.” to promise audience discounts of up to 25%. Last but not least, the campaign used almost every OOH format to spread the word, as they used bridge billboards, digital screens, hoarding, lampposts, mega coms, and uni-pole. Also, the campaign has been spotted in Dubai and Sharjah around the first week of the current month.
