Sharjah Museum Authority returns to the UAE’s OOH scene after its previous appearance last winter, vamping up the hospitality and tourism sector, as well as public administration. The Sharjah Museum Authority “formerly named Sharjah Museums Department” is in charge of 16 museums spread out around Sharjah that focus on a wide range of topics, including Islamic art and culture, archaeology, heritage, science, marine life, and the history of Sharjah and the surrounding area. They promote this by stating, “Every museum has a story.. Ours has 16 to tell”. Another tagline tempts the audience by saying, “Begin Your Journey of Discovery at Sharjah Museums!” Over a sky full of stars, the text is overlayed in white next to an antique gold piece that gives a feel of the museum’s richness and history. All of their social media are hinted at via icons, along with their website. On hoardings, the new campaign was revealed in the first week of October in Dubai and Sharjah.
