The most extensive book fair in the World, held at Expo Center Sharjah, The Sharjah International Book Fair is back on UAE’s billboards, following their prior appearance, announcing this year's book fair dates and more. As the most well-known and visited event in the events & exhibitions industry, The Sharjah International Book Fair (SIBF) rises once more on Dubai’s billboards, encouraging UAE’s audience to spread the word about this prestigious event’s 41st edition. Over the past 40 years, SIBF has accomplished myriads of achievements, and this year is undoubtedly no different. The event awareness campaign announces the event dates, starting from November 2nd till the 13th, as well as the usual event location, that being the Expo Centre Sharjah. The campaign ad spaces host some of the talented and qualified guests that plan on visiting the event, including superstar Karim Abdelaziz, fashion illustrator Megan Hess, bestselling author Lincoln Peirce and award-winning journalist Pico Lyer, and Deepak Chopra, an Indian-American author, and alternative medicine advocate. Spotlighting such well-known and influential guests in the campaign ad spaces entices onlookers to want to participate in such an influential event, where 150 esteemed Arab and foreign writers, innovators, and intellectuals from 15 different countries are hosted to partake in 1,500 diverse events and panels. Other than noting the campaign slogan “Spread the Word,” the ads subtly host open book visuals, as well as different artistic and innovative instruments, are present, representing the event’s cultural representation. SIBF’s new awareness campaign struck Dubai’s billboards in the fourth week of October upon wall wrappings, hoardings, uni-poles, mega-coms, bridge billboards, and lampposts.
