As a diversified organization, Al Futtaim Group brings the quality and reputation of more than 200 companies into your life. Al-Futtaim’s 33,000 dedicated employees are committed to helping you make the right choice – no matter your location or need – in sectors as varied as automotive, retail, real estate, and finance. Al Futtaim MotorsToyota & Lexus Showroom is an automotive retailer based out of Sheikh Zayed Road, AL Quoz Industrial Area, Dubai, United Arab Emirates.

Al Futtaim Automotive’s last appearance in the streets of Dubai using out-of-home media was on March 2022. The OOH’s marketing objective was to raise awareness for Lexus's newest SUV, “The All-New 2022 Lexus LX”. The Automotive distributor used OOH spaces to advertise the Lexus LX’s interior and exterior look of the vehicle. 

In November’s OOH campaigns, Al Futtaim Automotive Launches 3 In-Parallel OOH campaigns for Toyota. The Automotive Retailer’s first OOH campaign is to raise awareness for the “All-New 2023 Toyota Yaris”. The visuals for the vehicle showcase the Toyota Wild Fire Red model, driving elegantly in the streets as the sunset amplifies the beautiful curves of the sedan.

Al Futtaim Automotive’s second OOH campaign raises awareness for Toyota’s Land Cruiser. The campaign informs the OOH viewers that “This is your road | Lead every journey in the Land Cruiser”. The visuals advertise the beast of an SUV in Metallic Grey driving seamlessly in the desert, as the scorching heat of the sun barely affects the car’s performance.

The Automotive Retailer’s third campaign for November is a promotional campaign encouraging Toyota drivers in the UAE to “Service your Toyota” at Al Futtaim Automotive “& Win A Toyota C-HR”. To motivate Toyota drivers to use Al Futtaim Motors’ Maintenance Service, the Automotive Retailer highlights that the promotion is limited “From the 15th of October to the 15th of December”. On the Digital Screens, Al Futtaim Automotive also advertises an Installment plan for the GR Sport grade that is powered by a 2.8-liter engine the 2022 Toyota Hilux GR-Sport. The visuals advertise that you can purchase your Hilux GR-Sport for “ 1,899 Dirhams a Month | Buy Now and Pay in 2023 | Free Maintenance Contract”.    

Al Futtaim Automotive uses Digital ScreensHoardingLamppostMega Com, and Uni-pole to advertise all 3 campaigns. 

The Art & Science of OOH

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