Al Habtoor Automotive has risen on the UAE’s billboards with its brand Mitsubishi Fuso. The automotive advertiser returns to the lively OOH scene following their last appearance for Mitsubishi Motors. Manufacturing trucks, buses, and industrial engines for more than 170 markets worldwide, Mitsubishi Fuso Vehicle and Bus Corporation (MFTBC) provides products ranging from the recognizable light-duty Canter truck to the robust Super Great. MFTBC has been a hub for the development of electric and autonomous vehicle technologies recently. Their products are highlighted and featured on the billboards, with the various models of their trucks and their buses. Their trucks include a vast range, from the eCanter to the Fighter to the Rosa, and many in between. Fuso’s trusted machines stand facing the audience with their bright, blinding headlights and white design that makes them look sleek. The ad copy is stamped in red “Top performances for your business.” The new campaign popped up on hoardings in both Dubai and Sharjah, calling attention in the second week of October.