Bella has shown up in Dubai's OOH arena. The cosmetics and personal care brand returned to Dubai with brand ambassador Aseel Omran after their last campaign. The Saudi Arabian singer beautifies their ad. \r\nBella Color Contact Lenses are the finest fashion accessory to help eyes look glamorously magnificent, whether going for subtle, bold, or dramatic styles. Each color is subtly applied to highlight the beauty of the eyes. Finally, no matter anyone’s preferred style—soft and sensitive, traditional and intuitive, or even bold and daring—it’s all available. \r\nThe billboards are coated in a pink hue, depicting femininity and beauty, with gorgeous beauty Aseel Omran giving off an air of innocence and soft divineness in her brown Bella lenses. The ad copy states, “Pick your Color,” and indeed, that is a statement to behold, as browsing on their website shows you endless options and endless shades to choose from. Their promotional offer is up to 35% off their monthly lenses. \r\nThe new campaign mounted on hoardings in Dubai in the fourth week of October.