After announcing their June 2022 yearly exhibition campaign, Home In is hosting another event and will be welcoming guests from the 2nd of November to the 6th to view the annual exhibition for furniture and home décor in an outdoor advertising campaign. The exhibition is expected to include 50+ top companies that specialize in furniture and decor. 

The advertiser is using an event marketing strategy to promote their event on billboards throughout Cairo using a similar design to their OOH campaign for their previous event. The billboards announce the event's location that will take place on the 6th of October-Axis near the 6th October club, with discounts of up to 50% and the availability of furnishing your home with zero down payments with installations up to 61 months. 

The billboard is drenched in red color to grab the attention of the audience, with a comfy chair placed to give a quick hint of what this expo is about in case you didn’t have the chance to read the details placed on the outdoor billboards.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to unveil more about Home In’s campaign.


Campaign Credits

Industry: Events & Exhibitions

Brand: Home In

Advertiser: Home In

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Promotional Campaign

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