Memaar Al Ashraaf is one of Egypt's real estate developers. With over 40 years of property experience, the real estate developer specializes in developing commercial and residential properties. Memaar Al Ashraaf has developed commercial and residential projects in New Cairo, The 10th of Ramadan City, and The 6th of October City. The real estate developer also revived old cities such as; Al Abbasia and most properties in Downtown Cairo. In October 2022, The real estate developer launched its first OOH campaign in the streets of Greater Cairo with the marketing objective of advertising its newest commercial projects in the heart of the Lotus Neighbourhood in New Cairo; The Core. A 3500-meter retail mall containing a variety of commercial spaces to satisfy the various needs of residents living in the Lotus Neighborhood. In Memaar Al Ashraaf’s first OOH campaign, the real estate developer showcased an image of the first commercial mall in the Lotus Neighborhood. The image occupies two-thirds of the billboard space to be the first thing that captures the eyes of the OOH viewers. On the top left of the billboard, Memaar Al Ashraaf displays the project's name. On the top right of the billboard, the real estate developer identifies the objective of the mall's development. The caption can be interpreted as “ We will increase consumer buying activity in the Lotus Neighborhood.” Interested in purchasing commercial space in The Core? It also highlights the installment payment method in bold, visible as; “10% Down payment | Up to 7 Years Installments”. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
