After a year of absence in Cairo’s outdoor space, Panadol, the world’s most trusted pain reliever by GSK, is back with a brand new ad promoting the popular Vapour Release. Panadol’s vapor release provides effective and immediate relief from symptoms of cold and flu. GSK’s Panadol Cold & Flu Vapour release is formulated with 3 active ingredients to provide multi-symptom relief from cold and flu: Paracetamol for managing fever and pain, Phenylephrine for nasal decongestion and Ascorbic acid to supplement dietary vitamin C intake. The visuals illustrate the Panadol’s sachet of dissolving powder that is designed to provide rapid relief in a soothing hot drink with a phrase that says “Effective rest from cold symptoms,” bringing a complex with the benefits of menthol, lemon, and honey, to add it with hot water and enjoy the soothing drink. If you want to know more details about Panadol’s campaign, Visit MOOH, a monitoring out-of-home intelligence data provider in Cairo & Dubai.
