Ring, ring! Milan is calling! With a new outdoors ad campaign striking the UAE, Air Arabia Holidays offers budget-friendly vacation packages to special locations when making a reservation. All vacation packages include a roundtrip ticket, three nights at a hotel, and daily breakfast. Over 170 destinations in the Middle East, North Africa, Asia, and Europe are served by Air Arabia, the first and largest Low-Cost Carrier (LCC) in the region. They provide convenient, comfortable, and affordable air travel throughout their network, and with the support of their value proposition Where Next, they enable customers to travel more frequently and conveniently. The airline company focuses on flights to Milan, Italy, in this campaign, starting at AED 1,995 per person. The ad copy highlights “Amazing holiday packages including flights and stays to Milan.” The visuals are draped in red to reflect their logo and brand identity, spiking a sense of taking action in audiences, especially paired with the astounding snapshot taken of a couple in Milan, looking like they’re having the time of their lives. The new campaign hit Dubai’s digital screens in the fourth week of September.
