Du is back on UAE’s billboards following their prior appearance with their latest business starter plan, “Plug & Grow,” offering business starter solutions with unlimited internet and a business landline. The Emirati-integrated telecommunication company grants new businesses the opportunity to plug and grow anywhere with the business starter plan. The latter provides businesses with free 250 national minutes, a free internet calling pack, fixed broadband with unlimited full-speed internet usage, a business landline with unlimited landline-to-landline calls, and an internet router with advanced wifi. The awareness campaign ad spaces host the plug & grow router, with the cable formed to the shape of a growing arrow, reflecting how when you plug in, your business is granted ultimate growth possibilities. The ad copy mentions the new plan's price, which is set for AED 399/ month. The ad design utilizes Du’s usual blue colors, which are incredibly recognizable and attractive, in addition to the symbolic visual, which reflects the plan’s brief. The Du website handle is also subtly placed as a means for the audience to gain more information. The new awareness campaign struck Dubai’s billboards in the second week of October on uni-poles, digital screens, lampposts, mega-coms, and hoardings.
