Paris-based fashion label Maje showcases its stunning 2022 winter/fall collection on Dubai’s digital outdoor advertising arena, featuring the ordinary yet extraordinary life of American model Taylor Hill. While being the most feminine, underrated, glamorous, and bold-spirited accessible luxury brand in the fashion wear industry, Maje captures the American star posing for photographs that were conceptualized after paparazzi snaps while wearing various items from the 2022 winter/fall collection. The plot of the new campaign follows the model’s inhibited daily life while looking effortlessly chic, from holding a paper bag with a loaf of bread sticking out of it to taking a fancy stroll through Paris streets. The campaign ad spaces host these photographs of the model wearing some vibrant pieces like a tie-dye print top, in addition to some functionally sophisticated ones like a dark coat and chemise. The shots are genuinely captured through the paparazzi’s lens, which adds spice to the campaign’s vision and vibe. The photos are placed alongside a hot pink background with the brand name noted in the foreground in bright yellow. The limited campaign struck Dubai’s billboards in the fourth week of September on digital screens.