For all smartphone users who are longing for that bang that makes them stars and Celebes overnight, here is Kwai Mobile Application is hitting Cairo’s out-of-home world with a recent branding media hype dispersed in different ways, with a crystal-clear intention to buzz and show off. With the energetic orange color, billboards overlooking the passerby with a confident phrase on one of them reading “Hello Rising Star” while emerging on the other one a veiled wandering young girl with an annexed phrase “Short Videos for the Curious” With more thrilling visuals, other mega post billboards loomed in the streets depicting a motocross rider with a dirtbike in the desert as if he's up to some wild experience, with a challenging phrase reading “Hello Adventure.” The ubiquitous outdoor billboards showed that Kwai application could be downloaded from Apple’s App Store and Google Play. Still thinking being a star is an unattainable dream! More is yet to be discovered about Kwai campaign through the Monitoring Out of Home (MOOH), the dedicated media intelligence agency analysis system active in Cairo and Dubai.
