Americana Group’s Pizza Hut has popped up on Cairo's OOH space, following their previous appearance for their “My Box” offer. The foodservice mogul has crafted this campaign for their handcrafted sourdough and the Double Offer. Pizza Hut announces via this campaign that the Double Offer is “For 276.99 LE”. This aforementioned offer includes 2 medium pizzas of your choice, the Supreme salad, wedges, and one liter of Pepsi. Their second message advertises their new dough, inviting “Try our new handcrafted sourdough”. Freshly made each day, the artisan sourdough-based crust takes longer to prepare and proof, Pizza Hut claiming it’s “light, crunchy and crisp”. True to their words, the ad visuals spike up every single appetite in Cairo viewing the ad, due to their mouth-watering pizzas and cheesy, fresh dough. For their call to action, they encompass their hotline and website. Catch more details about Pizza Hut’s campaign by visiting MOOH, a monitoring out-of-home intelligence data provider in Cairo & Dubai.
