Following WE’s most recent campaign with Akram Hosny, WE decided to spice up Cairo’s Arena one more time with gamers' favorite BME esports event, ‘SUPERDOME,’ that’s happening for the first time in Egypt on the 22nd of October! 

For those who have no idea about the BME Superdome, it’s a world championship that will take place in Cairo’s stadium with the participation of the strongest European and Arab teams. ‘WE’ is encouraging gamers to book their ticket and cheer at Cairo’s stadium through their blue backgrounded billboard. At the bottom of the billboard are listed the 8 participating Valore teams from the MENA and EU regions, which are Fnatic, Ascend, Geekay Esports, Nasr Esports, Yalla Esports, Team RA'AD, and Team Falcons. Also, an opening ceremony for the final match in the presence of famous singers. It’s definitely a distinctive opportunity viewing experience that gaming fanatics wouldn’t want to miss.

Catch more details about WE’s campaign by visiting MOOH, a monitoring out-of-home intelligence data provider in Cairo & Dubai. 

Campaign Credits

Industry: Telecommunication | Events & Exhibitions

Brand: WE

Advertiser: TE (Telecom Egypt)

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Superdome

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