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The 4th International Conference for Cooperative Housing in Parallel With the 13th Africa Ministerial CO-Operative Conference via OOH

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The 4th International Conference for Cooperative Housing in Parallel With the 13th Africa Ministerial CO-Operative Conference via OOH

It’s impressive how Cairo is hosting multiple expos and conferences to search for ways of development regards different aspects such as housing, sustainability, local manufacturing, and other objectives. This time we’re having 2 conferences going hand-in-hand at the same time and location, although they oversee two different objectives. The first conference is the International Conference for Cooperative Housing in this 4th round. The expo generally covers the latest developments in cooperative housing fields, including opening sessions, scientific sessions, workshops, seminars, and lectures.

The second one is the Africa Ministerial CO-Operative Conference, mainly about facilitating both the Sustainable Development Goals 2030 (SDGs) and African Agenda 2063 implementation at the International, regional, national, and local levels.

The artwork of both conferences is gathering the dates, which are from the 17th to the 20th of the current month at the St. Regis Almasa; both conferences are organized by GV developments, International Co-operative Alliance (COOP), and CHC Egypt.

Multiple partners appear on the billboard, like Ezz Steel, chloride, CIB, Alexbank, TMG, and other well-known brands and organizations. 

Another thing about the artwork, as much as it has much valuable information, it looks very confusing to pedestrians and even to running vehicles, especially if we’re talking about an outdoor advertising campaign.  The billboard has the Egyptian flag color on the background; it announces the date during 17- 20th October 2022.

It also shows many sponsors placed on both sides along with the slogan "together for Africa's development"

To find out more information about this campaign, check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai.

The Art & Science of OOH

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