Following their prior appearance in the February 2022 campaign. The full-service shop Al-Futtaim Automall which distributes, sells, and rents new and used passenger and commercial vehicles, is back again on the scene with a new customer-centric campaign. Being the most prominent retail retailer of pre-owned automotive in the UAE, it had to come out with a robust outdoor campaign that reflects how trusted of a retailer they are. The ad focuses on 1 clear message that’s directly related to customers asking them a rhetorical question, “Who do you really trust?” written in caps letters and also translated to Arabic. The point of asking this question is because they’re a market leader with over 20 years of expertise, giving people a chance to choose from a range of hand-picked cars from across the globe and experience a new way of car-buying. The campaign captivated Dubai’s billboards in the first week of October as Hoarding boards.
