The anticipated new comedy musical film Lyle, Lyle, Crocodile fires up the entertainment field across UAE’s digital advertising platforms, announcing its exclusive release in Cinemas on the 20th of October. With a cast full of stars, including Shawn Mendes, Javier Bardem, Brett Gelman, and Winslow Fegley, the awaited animated film showcases its vibrant poster and enticing trailer on Dubai’s billboards. The movie takes you through Josh’s struggles of moving to a new school and meeting new friends, and how all those struggles disappear when he discovers a singing crocodile that loves to bathe caviar, and great music named Lyle. The movie poster hosts Lyle, ironically enough, bathing in a bathtub full of bubbles, holding a microphone. The ad space is split; while hosting the movie poster in the upper wedge, the lower part of the ad showcases the movie trailer as a means for the viewers to get a glimpse of the film plotline. Besides the movie name, the release date “20 October” is also clearly noted. The vibrant nature of the ad grabs the attention of the audience, encouraging them to get ready for a brand new, bewildering experience set for release soon. The Lyle, Lyle, Crocodile announcement campaign struck Dubai’s digital screens in the second week of October.