Lenovo has appeared on Dubai’s OOH scene to advertise the ThinkPad Z and the Yoga Slim 9i.
As for the ThinkPads, Z16 is a productivity powerhouse, while Z13 is an ultra-mobile business gadget. These products are indeed ThinkPads through and through since they were constructed using the same fundamental principles of dependable quality, thoughtful design, and unrelenting innovation. As for the Yoga Slim 9i, it is the epitome of elegance and technology since it is outfitted with the brand-new Intel® EvoTM platform, as stated on their ad visuals, and 11th Gen Intel® CoreTM processors that provide a variety of smart functions. This laptop delivers a strong performance that is as remarkable as it looks. It has a distinctive leather cover, AI-optimized battery life, an IR camera that identifies just you, and a stunning display that can be seen on billboards.
The colorful billboards showcase a girl chameleon in different forms and outfits, showcasing all sides of her personality, uplifted by the consumer electronics brand Lenovo and their ability to spread “the power to just be you.” She holds the Yoga Slim 9i in her hands, smiling joyfully. On a blue background, another girl is standing up, powered and challenging audiences to check out the series of ThinkPad Z. They remind them that Lenovo operates on Windows 11, as well.
The new, limited campaign made its way across Dubai in the third week of September on digital screens.
Industry: Consumer Electronics
OOH Size: Digital Screen
Country: United Arab Emirates
Tags: Awareness Campaign | Dubai | Lenovo Yoga | ThinkPad Z
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