LANCÔME PARIS has allured Dubai’s OOH audience, joining forces with superstar and gorgeous beauty Zendaya to flaunt the LE 8 HYPNÔSE MASCARA. This revolutionary formula, which includes 91% black balm, 8 rejuvenating amino acids, and shea butter, gives Lancôme a new level of innovation. This volumizing mascara with serum. produces immediate volume and 4 weeks of regenerated lashes. This is clearly stated on the ad, with their caption “serum-infused mascara, volumizing”. Dipped in black, Zendaya twirls the skirt of her dress onto the viewers’, leaving them intrigued by her and the product. Her magnetizing eyes are zoomed on, showing how the mascara has beautified her hazel irises and made them pop with the blackness and thickness of the mascara, highlighted on a rectangular banner. The mascara and its wand are front and center in the ad visual, as well. Not only that, they also display Zendaya applying the mascara directly, with aesthetically-pleasing visuals focusing on the mascara, its packaging and its wand, with different camera movements that capture the audience’s eyes. The new campaign set Dubai ablaze in the third week of September across digital screens.
