After being away from the OOH scene for a year now, The leading coffee brand Bonjorno is back and better than ever!! They have just launched a new campaign spreading the world about its latest offers with a chance to win a motorcycle, a minivan, or an apartment.
The campaign is basically all about pampering Bonjorno Coffee lovers with exclusive gifts that they would never think of the inside of the coffee mix packet. Like the campaign says, “Gifts inside your cup.” The steps are simple, when people buy a coffee mix envelope with pictures of the gifts, send the code inside it to 1490, and they will be entered into a draw on a motorcycle, a minivan, or an apartment. The visuals portray a young man owning a motorcycle, an old man owning a minivan, and a young lady owning an apartment; all result from entering the draw on these special gifts.
To know more about Bonjorno’s Campaign? You can learn more about this campaign on MOOH, a monitoring out-of-home intelligence data provider in Cairo and Dubai.
Industry: Food & Beverages
Brand: Bonjorno Café
Advertiser: Caravan foods
Region: North Africa
Tags: Awareness Campaign | Bonjorno Coffee Mix | Promotional Campiagn
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