Nakheel is a leading developer with an iconic portfolio of innovative projects comprising master communities and residential, retail, hospitality, and leisure developments in Dubai, United Arab Emirates. Nakheel’s last OOH appearance was on August 2022. The OOH was a promotional campaign in partnership with Dubai Summer Surprises to celebrate the 25th Anniversary of Dubai Summer Surprises. With this memorable occasion, Nakheel and Dubai Summer Surprises, for the second year in a row, offer a chance for OOH viewers to win the Modesh Scholarship. As a leading developer in real estate, retail shopping, and hospitality, Nakheel’s contribution towards people’s happiness in the UAE is high. This is evident as they have accommodated nearly 300,000 people in their 15,000 hectares projects that offer a variety of activities for all people. With their contribution to people’s sense of happiness, Nakheel launches back-to-back OOH campaigns. The teaser campaign delivers a certain message to the OOH viewers answering a common question that goes through our minds, which is; What is Happiness? Some may have one answer, while others may have several. In the teaser campaign, Nakheel sides with those who have more than one answer, with the caption, “Happiness is not one thing.” The teaser campaign contains the letter N in bold, intriguing OOH viewers to what it stands for. Nakheel reveals the answer in the revealing campaign with them, identifying that N stands for Nakheel with the call to action for billboard viewers to check out their website. With Nakheel’s expertise in various industries, what will their next OOH campaign be about?
