Vodafone Egypt is back on the roads with a new outdoor campaign to promote their new Vodafone Pass Bundle as a follow-up to their successful TV commercial.
Trending host puppet, and sarcasm icon Abla Fahita is featured in the campaign along with the slogan “Fair usage can’t work with unfair internet” as well as the benefits of the bundle “Videos won’t take up your internet bundle”. The ads also include the code of the service and their logo.
The outdoor campaign was launched during the third week of December and uses a variety of OOH types and sizes including mega-signs, billboards, lightboxes, and T-poles, in strategic locations across Greater Cairo.

Abla Fahita stars in new Vodafone campaign-00Abla Fahita stars in new Vodafone campaign-01
Abla Fahita stars in new Vodafone campaign-00Abla Fahita stars in new Vodafone campaign-01

The Art & Science of OOH

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