Sharp started its OOH campaigns in June 2017. Still, it seems that Sharp's previous campaign starring Jamila Awad, Tara Emad, Ahmed Magdy, Malak Koura, and Ghada El Tally on Cairo streets Billboards' success makes them stick to their claim that “Sharp does everything and does everything better.” Sharp launched its wide OOH campaign across Cairo last April, and the home appliances tycoon seems to stick to it. The campaign seems to prove itself successful. However, we may expect a new “ White Friday “ campaign, as Elaraby Group does one annually each November. Elaraby Group proclaims themselves and their partners, such as “Sharp,” the names with the highest trust and support from their customers. This simply explains why their campaigns are always successful and supported by the previously mentioned stars and many more like Dorra Zarrouk, and Kareem Fahmy in previous campaigns. Let us see what new ideas they will come up with in the next few months and what new stars will support them. If you think that’s all about Sharp’s campaign, think again! We have an in-depth analysis regards Sharp’s campaign budget, locations, and media plans through our platform MOOH the OOH intelligence data provider for Cairo and Dubai.