Dorra Developments is a real estate company that focuses on utilizing all its experience to offer unique and exclusive real estate projects that are all built following international quality and design standards to create the perfect residential & commercial spaces. With Village West being Dorra Developments’ most recent project, we see the property developer’s second OOH campaign this year for the project. Dorra Developments' most recent OOH campaign was seen in the streets of Greater Cairo on April 2022 to highlight the completion of their newest phase, Village West Villas. The creative elements of the OOH showcase single-story villas offering its potential property buyers a panoramic living. In today’s OOH campaign, Dorra Developments shares with the OOH viewers that the apartment phase has been launched, offering limited 3-bedroom apartments that start at 150sq, limited penthouse spaces that start at 190sqm, and limited duplexes spaces that start at 203 sqm. The creative elements used display shots of the 3-bedroom apartment, penthouse, and duplex. With three messages written in bold and using a big, OOH viewers conclude that the Apartment Phase is complete in; the “Final Phase of Apartments.” The second message that captures the eye of the billboard viewers is that all residential spaces offered in the campaign are limited, which is evident in; “Limited 3 Bedroom Available”, “Limited Penthouses Available,” and “Limited Duplexes Available.” Potential Property Buyers always want to if the apartments are either furnished or unfurnished; Dorra Developments answers the most common by identifying that all residential spaces are fully furnished, which can be seen on the OOH in; “Fully Furnished Apartments”. Will the next OOH campaign for Dorra Developments showcase the completion of a new phase in Village West or will they launch an OOH for a new project? Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
