Real Estate developer El Hakeem for Construction has released an OOH campaign to announce the launch of their latest project Trillium in 6th of October City. Abstract artwork of deep purple color represents the masterplan of the compound, which is inspired by the flower that carries its name. The ad copy informs viewers of the location and payment conditions and includes the logo of the developer and partner El Watania Group for Awqaf Investments. The campaign started during the second week of December, with a heavy presence in the entrances and exits of 6th of October City, and uses uni-poles, gates, billboards, and serials of T-Poles.
