Cairo’s streets were rocked recently with colorful billboards speaking for themselves to announce the launch of the second and third phases of CAYO MALL, managed by the real estate developer, Contact Developments, in the New Administrative Capital (NAC) with a remarkable inviting discount. The same approach of the previous campaign launched last March to announce the debut of Cayo Mall, the billboards depicted a vivid image of youth while having fun, with a light brown background to directly deliver the target message of the new phases and showoff in an event. The event meant by the campaign was the Cityscape held from September 21 to September 24. In the same vein, other relevant billboards appeared in greed while emerging a percentage of 10% to tell about an exclusive discount, and the showcase was really served the purpose. A hotline number reads 15694 and the number was tagged for the audience in case of any inquiries as a call to action. More yet to be discovered about Cayo Mall campaigns through the monitoring Out of Home (MOOH), the dedicated media intelligence agency analysis system active in Cairo and Dubai.
