A collaboration that we never knew we needed between Carrefour and Visa fire up the roads of Cairo so that football lovers could have a chance to go to the FIFA World Cup in Qatar 2022!
This is how it will work; five football fans will receive trips to the FIFA World Cup Qatar 2022 thanks to this partnership between Carrefour and Visa, the Official Payment Services partner of FIFA. Starting on September 6 and running through September 27, customers who use their Visa cards to make 2,000 Egyptian Pounds or more in purchases at Carrefour in-store and online will be eligible to enter the drawing.
For the billboard, a guy flying excitedly with a shopping cart full of goods is between a white background and then entering the blue FIFA match background with a side phrase that says “FOOTBALL LIVES HERE.” While on the white background, it says, “Buy from any Carrefour branch or through the application MAF Carrefour with Visa and join the drawing to go to FIFA World Cup Qatar 2022”.
Find out more information about Visa & Carrefour’s campaign here at MOOH, a monitoring out-of-home intelligence data provider working in Cairo and Dubai.
Industry: Financial Services | Retail Shopping
Brand: Carrefour | VISA
Region: North Africa
Tags: Awareness Campaign | Cross-promotion Campaign | FIFA World Cup Qatar 2022
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