The leading company in the traffic field tariff systems at a regional level with exclusive gates operating in Dubai, Salik, took on UAE’s billboards to announce them listing and trading their shares on the Dubai Financial Market, and entering the financial services industry. Salik announces their debut on UAE’s digital screen, noting “ Salik announces its intentions to float on the Dubai Financial Market. For more information visit http://ipo.salik.ae or call 800 Salik IPO.” The awareness campaign features the Dubai toll gates on the billboards as well as the campaign slogan “The Gateway To Opportunities”. The ads are packed with information regarding Salik’s next steps while reflecting what the brand’s goal is, which is offering a quick driving flow. The ads also showcase Dubai’s jam free roads thanks to Salik’s toll system. The overall vibe of the ad spaces are very serious, featuring important information that will surely be successful. The campaign struck Dubai’s digital billboards in the second week of September.
