A new outdoor campaign features the upcoming medical development at Al Burouj, the flagship mega project of Capital Group Properties in New Cairo. Following the launch of Smart Village East, a mixed-used commercial and business development, the Emirati-Egyptian developer shifts now focus to their forthcoming Medical District, an avant-garde project that will be developed by Redcon Medical Parks – a recently-founded subsidiary of Egyptian Redcon Development. Under the slogan “Fully integrated medical destination”, the ads present the upcoming project with elegant images over elegantly-branded backgrounds. The OOH campaign appeared on the 1st of November and can be seen on uni-poles, double-decker poles across Greater Cairo.
