Dubai Ice Rink from EMAAR pops up on Dubai’s DOOH. Following their last appearance with Dubai Opera, this time EMAAR has appeared to declare the return of the Ice Skating Academy in Dubai’s Ice Rink for those who are eager to learn or want to develop their already existing skills. Every seven weeks, there are ongoing classes. For seven weeks, skaters will take part in one group lesson per week. According to age group, skill level, and ability, classes are assigned. There are 8 levels in total, starting with Beginner and ending with Freestyle. Although there is no maximum age, skaters must be at least 6 years old to take classes. Prices for a 7-week course begin at AED899 per person. Following enrollment in the Academy, those participating will receive a highly qualified coach, weekly evaluations, a final assessment, and the chance to graduate and take part in a public ice dancing performance. For the length of the training, they will also receive an unlimited public entry discount to hone and polish their skating abilities in their spare time. Present from September 3rd to October 20th, the Ice Skating Academy gears people up for winter’s icy days. The Dubai Ice Rink showcases people ice-skating and rolling around fluidly thanks to the academy, inviting people to join in on the fun. As a call to action, EMAAR calls people onto their website to hurry up and register. The campaign showed up on Dubai’s digital screens in the second week of September.