DoctorSoon, a new, simple method for scheduling a visit with the physician of your choosing from a list of all licensed practitioners, has just popped up on billboards in Dubai. The mobile application specializing in healthcare aims to enhance the appointment scheduling process for medical professionals, businesses, and clinics. DoctorSoon is a platform that will enhance daily living because they know that the world is changing quickly and that habits are following suit. The application encourages people to “find doctors that speak your language” by downloading the application, whether on the App Store or Google Play, next to a smiling doctor pointing to the call to action on dark blue billboards. The same face appears on the ombre blue-to-white visuals where the ad copy reads “the new easy way to book your doctor,” with the app's interface on a phone screen. The new campaign was released in the first week of September on Lampposts, Hoardings, and Bridge Billboards.