New Plan Developments’ Talah just made another appearance on the OOH Cairo sitemap. The latest appearance wasn’t a long time ago; actually, it’s been almost a month since the previous campaign of the project. The idea of being around in the OOH market without absence is an excellent plan as it keeps your brand in the market, eventually leading to increased conversion. Talah’s newest campaign is pledging units with a view with an ultra-modern house design to provide us with a vision of the level of serenity with the message “A place with a view” to emphasize the “view.” The same vision of the “double-height ceiling” house is used on the Real Estate company’s official social media. As it’s promoted as Talah’s latest residential project, “Alto Casa.” In addition to the soothing, serene visual, the hotline is placed with a decent font to make it easy for the audience to get it hassle-free. Check out Monitoring Out-of-Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about Talah’s latest campaigns.