Etoile Patisserie is back on the billboards of Greater Cairo with a new OOH campaign that announces the opening their new branch in the district of Dokki. Over a variety of pastel-colored backgrounds, the ads feature traditional sweets and announce the new patisserie shop in Dokki, with ad copy that reads “the sweet of the old days with the taste of today”. The campaign was launched at the beginning of November and uses uni-poles, double-decker poles, T-Poles, billboards, and lightboxes across several districts of Greater Cairo.
