Marakez, one of the largest real estate investors in the Middle East, has just launched a new OOH Campaign to advertise their latest residential project in Egypt AEON. Some time after the teaser countdown last May, the brand is back on the billboards with the project’s motto “Aeon Towers at Central West”, straightforward ad copy over an abstract gradient background. The ads also feature the project’s slogan “Live Up”, which refers to the high-rise design of the buildings, following the Gulf region modern residential style. Launched after mid-December, the campaign uses large and x-large uni-poles, gates, double-decker poles, mega signs, billboards, and lightboxes in various locations across Greater Cairo.
