After a year of not being present in the outdoor scene game, Kids Palace Nursery, the preschool located at Jumeirah umm suqueim, Dubai has returned to launch another outdoor campaign as the new semester kicks in encouraging parents to enroll for their children. Their last presence was in the celebration of Ramadan in May, 2021.

Founded by the principal Sarah Afshar in 2005, it’s well known to be one of the best private co-educational nurseries in Dubai. They accept children aged from 12 months to four years old from different backgrounds, besides offering active and enjoyable activities like story-telling, art, dancing, singing and more innovative approaches to help bring out the best in children and induce them to become successful and confident that stimulate kids eagerness to learn.

The campaign displays a visual of kids reading and having fun in a playroom with a cactus background behind them.

The billboard has hit the streets in the form of digital screens, lampposts, rooftop billboards and megacom.

The Art & Science of OOH

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