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Central Provides a World-Class, Mixed-Use Experience in the Heart of New Cairo in an Outdoor Campaign

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Central Provides a World-Class, Mixed-Use Experience in the Heart of New Cairo in an Outdoor Campaign

In the center of New Cairo, Saudi Egyptian Developers (SED) unveiled "Central," its 50th and most recent residential development, after their last campaign celebrating 45 years of success. This continues the company's successful track record of implementing the biggest real estate projects in the country for nearly 50 years in the real estate development sector.

The integrated luxury developed, Central, caters to businesspeople, shopaholics, and those seeking entertainment and enjoyment. Central brings together the most well-known brands and the top international restaurants under one roof. In order to serve the needs of businesses, entrepreneurs, and tourists, Central is situated in one of New Cairo's most advantageous locations with a panoramic view of the North and South Teseen Streets and the Mohamed Naguib axis.

The Central complex consists of a variety of commercial and administrative buildings of various sizes, all of which are backed by cutting-edge technology infrastructure and built in accordance with the most recent global standards for smart buildings. The best dining, retail, and office spaces may be found in a world-class mixed-use development in the center of New Cairo.

The visuals prove that Central is a mixed-use experience, showing their residents enjoying retail, a laptop for working, exquisite dining, and a joyous couple, with initials “R” for retail, “B” for business, “E” for entertainment, “F” for food and beverage with multi-colored banners. 

To find out more about Central’s campaign, visit MOOH, a monitoring out-of-home intelligence data provider in Cairo and Dubai.

Campaign Credits

Industry: Real Estate

Brand: Central

Advertiser: Saudi Egyptian Developers

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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