DFones, is making its first ever outdoor ad appearance. For those who don’t know its an electronic e-commerce platform, which means it’s the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network. First, their logo is the building block of their identity. Their primary visual elements that identifies them. The logo of “DFones” is a combination of “Dubai” and the company name which represents electronics. The phone application is not set yet. Like the ad-copy states its “coming soon”. Their categories include mobile phones, accessories, laptops, desktops, computers and printers, they are for sure off to a good start and will be expanding a variety of products in the future. Diving more into the billboard it pops out a question “do you know dfones?” for those who don't have a clue about what kind of platform is coming their way along with hinting in another phrase that it’s a “great shopping experience”. The ad campaign has struck UAE’s billboards in the form of bridge billboards.
