Egyptian News Outlet Akhbar El Youm has launched an outdoor campaign to invite viewers to attend the Fourth Economic Forum, which will be inaugurated today by the Prime Minister at Al Masah Hotel.
With the slogan “Egypt, the road to the future, investment and export”, the ads inform that the economic event will run for three days and feature the logos of all sponsors – leading Egyptian and regional brands.
The campaign was launched during the second week of November and has steadily increased the number of locations as the event date approached, using Large and X-Large uni-poles, Double-decker poles, Billboards, and Lightboxes across several districts of Greater Cairo.
Industry: Events & Exhibitions
Brand: Fourth Economic Forum
Advertiser: Akhbar El Youm
OOH Size: Billboard | Lightbox | Uni-Pole | Large uni-pole
Region: North Africa
Tags: Al Masah Hotel | Cairo Three A Group | Crystal Lagoons | Crystal Oil | Economic Initiative | North Africa | Suez Canal
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