Viacom18 Studios, one of the first studio model based motion picture & content production business in India has launched the latest ‘Laal Singh Chaddha’ movie produced by the well known Indian producer Aamir Khan. They are currently the first distributors that are running the film in theatres both in India and internationally. Laal Singh Chaddha is a 2022 Indian Hindi-language comedy-drama film directed by Advait Chandan from a screenplay by Eric Roth and Atul Kulkarni. Produced by both Aamir Khan Productions and Viacom18 Studios, it is a remake of the 1994 American film Forrest Gump which itself is an adaptation of the novel of the same name. The ad copy features the face of Aamir Khan, followed by the name of the film and a statement that says “book tickets for Aamir Khan productions for a chance to win a poster autographed by Aamir khan!” The release campaign has struck Dubai’s OOH scene in the form of digital screens.
