Dubai Calendar has reached Dubai’s DOOH scene for the third time this month already with a campaign for The Sonu Nigam Show. They are blowing up the entertainment industry with event after event, from Pinoy Piyesta to the Crusty Demons Stunt Show. On September 10th, at Dubai's premier venue for live entertainment, Coca-Cola Arena, Sonu Nigam will perform a memorable concert live in Dubai!

The superstar is backlit on the pitch-black visuals, in a candid photo of him singing soulfully into a microphone, with his usual heartfelt depth, as they announce the date, location and sponsors of the performance.  The aforementioned performance will highlight some of the internationally recognised performer's most well-known songs, including the title tune from the 2003 smash movie "Kal Ho Na Ho," which is still among his most acclaimed and well-liked songs to date. Sonu Nigam is recognized for his velvety tone, distinctive flair, and ability to add passion and intensity to any song he sings. The fourth-highest civilian honor in India, the Padma Shri, was recently bestowed upon the singing superstar in recognition of his contributions to the arts. 

The new, limited campaign struck Dubai on digital screens in the fourth week of August.

The Art & Science of OOH

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