After MNHD’s previous OOH Awareness Campaign that gave us a Nostalgic Marketing Experience, Madinet Nasr for Housing & Development (MNHD), a leading real estate development company in Egypt that was founded in 1959, launches a promotional campaign that advertises a heavenly view that is exclusively yours! 

Elect Villas is a project that is located in Taj City,  a residential development that is well situated between Old and New Cairo, offers to their homebuyers an exclusive experience. With the variety of selections from one-storey, two-storey, and z-villas Elect aims to validate the message showcased in their OOH promotional campaign; “Life from Above”. 

The campaign showcases a beautiful one-storey home with a beautiful pool, isolated from other homes and surrounded by plants. Just a little piece of heaven on earth. 

MNHD’s momentum is growing and showing great success with the public, as Elect is the 7th project in the Taj City city alone! 

What other projects do you think MNHD will launch? Stay tuned!  

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Mongini's campaign.

The Art & Science of OOH

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