Dubai Calendar, along with its partners Virgin Radio Dubai and No Limits Global, are giving publicity through Dubai’s OOH to their daring event at Coca-Cola Arena on the 23rd of September. The long-awaited motorcycle stunt performance Crusty Demons World Domination Show. The last announcement Dubai Calendar made through Dubai’s OOH was on the 16th of August, when they were declaring Calum Scott’s visit to Dubai’s Hard Rock Café.

The Crusty Demons group has been a pioneer in extreme sports since it originated in 1994. They have been at the forefront of the wildest world records stunts and FMX performances spanning for almost three decades. The show promises to be immersive for all ages, displaying 2 hours of the craziest super stunts in the world, showcasing 6 of the best riders across multiple motorsports. Tickets are being sold through Platinumlist for 42 USD as a starting price.

As far as visuals go, the ad copy has a black background with four motorcyclists performing stunts as well as the date of the event, the organizing partners and the taglines; DEADLY TRICKS, INSANE STUNTS, WORLD RECORDS. The campaign is presented on Dubai’s roads in the form of uni-poles. Also, the campaign was on the roads in the third week of Aug as a new campaign.

The Art & Science of OOH

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