Real estate developer EASTERN Constructions has developed the artwork of the OOH campaign for their flagship project Genova.
Following their previous OOH campaign that amused viewers with creative lighting effects, EASTERN has shifted focus to end the year with a more elegant approach of the compound, with black backgrounds and golden and white typo. The ads feature Egyptian Star Maged El Masry who is the face of the project in their TV commercials.
Launched during the last week of December, the campaign uses uni-poles, gates, billboards, lightboxes, and special set-ups of strategic visibility across the Greater Cairo.
Industry: Real Estate
Advertiser: Eastern Developments
OOH Size: Billboard | Lightbox | Special Set-up | Uni-Pole
Region: North Africa
Tags: Brand Ambassador | Campaign Upgrade | Maged El Masry | Special Set-up
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.