Real estate developer EASTERN Constructions has developed the artwork of the OOH campaign for their flagship project Genova.
Following their previous OOH campaign that amused viewers with creative lighting effects, EASTERN has shifted focus to end the year with a more elegant approach of the compound, with black backgrounds and golden and white typo. The ads feature Egyptian Star Maged El Masry who is the face of the project in their TV commercials.
Launched during the last week of December, the campaign uses uni-poles, gates, billboards, lightboxes, and special set-ups of strategic visibility across the Greater Cairo.

Eastern evolves outdoor campaign for Genova-00
Eastern evolves outdoor campaign for Genova-00

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