This time Nakheel and Dubai Summer Surprises are back once again with a new offer in the 25th-anniversary edition for DSS; the last appearance for Nakheel along with DSS on the outdoor media scene in Dubai was from almost more than a year, August 2021, also with a similar surprising Modesh back-to-school campaign. The 25th anniversary of Dubai Summer Surprises is unlike any other; both citizens and visitors can win with his eagerly awaited Modesh Scholarship campaign; Modesh is now promoting the joy and assisting students in preparing for the start of a new scholarly year. Purchase with only AED 200 or more at Circle Mall or Ibn Battuta Mall between August 8 and September 4, 2022, to win one of ten fantastic Modesh Scholarships worth AED 25,000. The master builder Nakheel, based in Dubai, is a global leader whose iconic portfolio of master communities, residential, retail, hotel, and leisure developments are essential to achieving Dubai's vision along with DSS, the division of economic and tourism (DET) for Dubai festivals and retailing enterprises (DFRE) is in charge of expanding Dubai's retail and events across sectors and assisting in Dubai's family entertainment, shopping, and events. The campaigns visited Dubai out-of-home advertising chart on digital screens, Also, the campaign is limited, and made an appearance on the 4th week of August.