R&B rises once again on UAE's billboards following their last appearance back in 2021, featuring their Shades of the Summer collection while announcing the new branch opening. \r\nThe popular fashion wear brand by Apparel Group, R&B, flaunts the new Shades of Summer collection, encouraging the audience to level up their summer with the perfect shades, available in stores, online, and through mobile. The billboards also host men's trendy and colorful polos and shirts that start from AED45 and AED60. The ad spaces feature women rocking vibrant dresses and vivid pieces from the summer collection, all accompanied by the call to action to show either online, in-store, or through mobile. Another message exhibited through this campaign is the new R&B branch now open at Dubai Festival City Mall, where customers can now shop the Shades of Summer collection and many more. The branch announcement is also hosted alongside some pieces from the kids' summer collection, showcasing the little ones enjoying their cool and trendy summer outfits. The overall vibe of the campaign is very summer chic, displaying R&B's casual yet stylish collection. \r\n\r\nThe campaign was dispersed in the second week of August upon mega-coms, uni-poles and hoardings all over Dubai’s streets.