Back-to-school season is almost here; Carrefour UAE, the sizeable multinational retail provider, is knocking on the doors of another outdoor campaign sparkling Dubai’s billboards of all the back-to-school essentials all in one visit! Their very recent appearance was on June 14th in the “Get it for free if you find it cheaper” campaign.
As we all know, Carrefour provides all the necessary fresh food, snacks, and beverages to make little lunch boxes easy, enjoyable, and nutritious, offering everything under one roof, “All In One Go” campaign, like the billboard says. This campaign is not disappointing as anyone can enjoy exceptional discounts of up to 50% off on school supplies, whether they are electronics, stationary, food, or more.
Also, the ad copy features scattered school supplies such as notebooks, bags, calculators, bananas, alarms, and more on a blue background with a phrase that says “back to SCHOOL in one go.” Not only so, but there is a “more savings” phrase that gives customers a chance to win exciting prizes and endless offers.
The limited campaign popped up in the last week of August as bridge billboards, digital screens, hoarding boards, lampposts, and rooftop billboards.
Industry: Retail Shopping
OOH Size: Hoarding | Lamppost | Rooftop billboard | Bridge Billboard | Digital Screen
Country: United Arab Emirates
Tags: Awareness Campaign | Back to school UAE
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