Amazon the E-commerce giant has planned to expand its investments in Egypt in 2022 and beyond, aiming to build new warehouses in west, east Cairo, Alexandria and Banha, as well as opening a new customer service center in Cairo. It has been more than a month since the last OOH campaign that took place on the 21st of July that was promoting their prime day’s superb offers.

Here they are, appearing once again on Cairo’s OOH scene celebrating the back-to-school season in a distinct fashion with their exclusive and timely, up to 50% discount offer that is valid from the 23rd of August. The ad shows a school backpack that is full of stationery items hanging out of it and white shoes with colorful laces going hand in hand with the back-to-school ad theme.

The campaign also features a call-to-action message that the advertiser intends on conveying to the target audience, encouraging viewers to immediately download the mobile app.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about Amazon's newest campaigns. 

The Art & Science of OOH

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