Centrepoint rises once more on UAE's billboards, showcasing its latest "Made For School" collection, featuring the school season essentials. Following Centrepoint's celebratory collection for Ramadan, the women's, men's & kids' fashion wear brand is well prepared for the new school year, offering the audience all they might require.
The new campaign ad spaces host groups of children, mostly in school uniforms, fully equipped to embark on prosperous careers. The ads boast Centrepoint's school essentials like backpacks, water bottles, and lunch boxes, alongside a trendy outfit that will make each individual unique in their own way. The campaign name is noted as "Made For School" while having an added doodle surrounding the World School. Some ads also mention each sub-brand of Centrepoint separately, including BabyShop, Splash, Shoemart, and Lifestyle.
The new awareness campaign struck Dubai and Sharjah's streets in the first week of August on hoardings, lampposts, building wrapping, and uni-poles.
Industry: Fashion Wear
Advertiser: Landmark Group
OOH Size: Building Wrapping | Hoarding | Lamppost | Uni-Pole
Country: United Arab Emirates
Tags: Awareness Campaign | Made for school | Back to school UAE
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