Following their prior showcase on UAE’s OOH Arena, furniture & interior brand PAN Emirates rises once again with an unmissable scholarship opportunity for PAN shoppers. \r\nPAN Emirates offers the audience a chance to win a scholarship worth 20,000 AED when they spend a total of 1000 AED or more at their nearest PAN store in the UAE. The promotional campaign also mentions the 30% to 70% sale on everything in their back-to-school sale. The ad designs host little knick knacks present in children’s rooms as well as back-to-school essentials like lunch boxes, adorable alarm clocks, and water bottles, alongside the repeated phrase “Dream Big Little One.” The campaign enables the audience to dream bigger while saving up through PAN’s one-of-a-kind offers. The ad space design is very inviting while enticing the audience to either visit PAN stores or their online website to shop for their back-to-school essentials while automatically entering for a chance to win the 20,000 AED scholarship, available up until August 21st. The ad copy notes the campaign name “Win a Scholarship,” accompanied by the amount of 20,000 AED, in addition to the back-to-school 30-70% off of everything offered. \r\n\r\nThe limited promotional campaign struck Dubai’s OOH scene in the second week of August upon Lampposts and Digital Screens.